Viewing entries posted in March 2014

Leveraging your sponsorship - how much do you have to spend?

Posted by Robert Gill on 10 March 2014 | Comments

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Horse Racing

Leveraging your sponsorship - how much do you have to spend?

The above question is always top of mind with most marketers when it comes to the issue of confronting the full cost of sponsorship.

There is no doubt that the rights payment to purchase a sponsorship of any type is simply the

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